Strategic management of brands and technology

      Invest where you are or want to be no. 1!          
     

 

         
 
Trademarks
Domain names
Patents and Know-how
Design and colour protection
Copyright
Licensing and franchising
Innovation management
 
 

In today’s markets companies increasingly try to protect their intellectual capital by using a mix of existing intellectual property rights.

With regular patent and trademark searches you can keep abreast of your competitors’ moves and activities. You can avoid wasting time and money by taking account of search information in your strategic planning.

For your products to make a strong impact, it is helpful to market your technology as a brand, especially because nowadays product cycle tend to decrease. Your brand should be managed by modern marketing tools in order for it to increase in value.

Include brand management tools in the marketing of your technology. We are happy to advise you in this field - in collaboration with our specialist partner.

www.marketing-transmission.ch

     
                 

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